ANDY RASKIN MEDIUM HOW TO
ANDY RASKIN MEDIUM MOVIE

So he comes in and he says, 'Hey, software is over and there's this new world called the cloud, a new game, new rules. The archetypal example of this, I think in the business world, is what Benioff did with Salesforce.

ANDY RASKIN MEDIUM MOVIE

Every movie starts with some kind of shift in the world, and I call this shift the shift from the old game to a new game. And the structure that I read about in these movies was different. So you have a problem, a pain, I have a solution, a treatment, and I'm going to tell you why it's better than all the other treatments.

ANDY RASKIN MEDIUM HOW TO

The way I learned how to pitch in business school, and I think the way most people did is what I call the arrogant doctor. Get full access to Lenny's Newsletter at Transcript Lenny may be an investor in the companies discussed. For inquiries about sponsoring the podcast, email.

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(55:30) Why the CEO needs to be part of the process (51:53) Why the second session is the low point in the process (46:33) Signs that something is broken in your strategic narrative (44:15) Should every company have a strategic narrative? (40:36) Why Andy thinks about movements instead of categories (39:08) Companies that are nailing their strategic narrative (36:12) The impact of shifting to the strategic narrative approach (31:33) An example of the 5-step framework in action (26:57) How the strategic narrative parallels the hero’s journey (15:23) How one piece of writing skyrocketed Andy’s career

(12:02) Examples of a strategic narrative in action (10:34) How Salesforce would have pitched the old way Why Andy thinks about movements instead of categories.Who needs a strategic narrative and who doesn’t.

Examples of strategic narratives in action.How having a strategic narrative can bring alignment to your entire company.What a strategic narrative is, and how to craft one.His clients include Gong, Dropbox, Uber, Salesforce, Square, and IBM. Find the best product gigs | Eco-Your most rewarding appĪndy Raskin helps CEOs align their leadership teams around a strategic narrative-a single story that powers success in sales, marketing, product, fundraising, and recruiting. Brought to you by Coda-Meet the evolution of docs | Lenny’s Job Board-Hire the best product people.

Andy raskin medium